Super Bowl 2018 Start Time. TV Schedule & Kickoff. On TV, US fans watched Super Bowl LII play out live nationwide beginning at 6 pm ET on NBC television, with kickoff time set for 6:30 pm ET. (On the Pacific Coast, that was 3:30 pm; Mountain time 4:30 pm; and 5:30 pm Central.)
Up north, CTV covered the game for Canada while fans of American football Down Under tuned into live coverage in Australia on ESPN Australia and One HD. Across the pond, (and five hours ahead of US East Coast time) the live game was seen during the wee hours on BBC and Sky Sports in the UK.